Sustainable businesses must speak with a collective voice

Sustainable Business Oregon:

Five years ago, the state’s business leaders seemed nervous about taking up the suggestion of a small group of sustainability-minded professionals that “sustainable industries” be identified as a target cluster for the state.

Did it make sense for the Oregon Leadership Summit — the state’s signature business event of the year — to include a bunch of greenies with the timber industry, sports apparel, high tech and other recognized industry groups?

Fortunately, the leaders of the Oregon Business Council said yes.

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