Cornett uses paid door-knockers instead of TV ads

Portland Mercury:

Cornett explains that he weighed his financial options and decided to nix running TV campaign ads, instead directing that money to hiring paid door-knockers. "In the course of the campaign, I've talked about unprecedented outreach to Portland voters. And as I looked at options and ways to spend money, I could either spend money to mail out piece after piece of paper to Portland voters, or I could do the same thing on TV. But I thought it would be better to do it in a way where people can ask questions and have some exchange," says Cornett.

Read the full article here. Discuss below.