Survivor Island at YearlyKos

Mary Conley

If politics is Hollywood for ugly people, YearlyKos is summer camp for wonky people.

I never went to summer camp, but there's definitely been the long-lost reunion vibe among those of us who were here last year. And we are truly stuck on a Chicagoland island called McCormick Place that's so far out of the loop everything's a ten-minute taxi ride away. This is one of those complexes that, if it fails as a convention center, will have a fine next life as an aircraft hanger. Geez. At least I'll have a good chance to lose those ten pounds I gained this year - if not from all the walking, from all the constant talking.

I've been doing most of the communications workshops and left our fearless leader Kari Chisholm to do us proud being the expert on state blogs. Last night, Carla, formerly of Loaded Orygun showed up and today Steve Novick's on the schedule to knock 'em dead. Those are the stars from the Oregon universe that I've seen so far, and being at YearlyKos is all about getting face time with political leaders from across the country. You have to be brave to be a pol and come to YKos - which must be why Hillary wimped out on sticking around for the smaller break-out sessions Saturday that every other presidential candidate is doing with us. Hill, Hill... you gotta stop listening to Carville. Please. Or is it Bill O? Did he scare you?

Yesterday started with me finally getting that much-needed media training I've been meaning to get around to... It was led by pros from the Dem side, including the Clinton White House's deputy press secretary. The highlight of the three-hour session may have been when Jerome a Paris agreed with me on my thoughts about the Dem message. I've admired the guy's writing from Paris for a long time and was surprised to find him in the room.

That's part of the joy of YearlyKos. You spend all this time at home reading these great writers, never really putting a face to the intelligence and snark they deliver, and then you get to have a beer with them. When I worked in Hollywood, I was always a little disappointed when I met stars. They were always shorter and just less impressive in person without the makeup, the great lighting and wittily written dialogue. Not so with these bloggers. Maybe that's why these weekends are so tiring. You want to go upstairs and crash, but how can you when you've got a chance to hear Hunter's latest thoughts on the White House?

Other sessions: online messaging, what works and what doesn't. The take-away: that what works in direct mail or any other marketing pretty much still applies. Keep it short. Respond quickly and emotionally. Tell stories. Put a face to it. Get to the point. Ask questions. Engage the reader. Give them a reason to care.

The most disappointing messaging thing I heard all day was at the DNC session about messaging for 2008 and how Dems have failed in the past. They showed an embarassingly good 2 min video the Bush camp produced in 2004 that went to middle-class Hispanic families in AZ, NM, TX and FL. It was beautiful and moving. It made you forget Bush actually wants them all ejected. It spoke of family, god, taking care of one another, achievement, honor, duty, fighting for the country we love... it had the sepia-toned photos of a family album and ended with Hispanic faces talking about how great Bush was.

Then they showed a 30 second spot the Dems did with the same goal. Policy wonky yuck junk in bold, white subheads that spoke to nobody outside the DNC offices, evidently. A real groaner.

The demigod of messaging, George Lakoff, was at my table for that part, then left. Later I had to stop him in the hall and ask his help to fix what the DNC told us next. That the "message" they're trying to unite all their candidates around in 2008 is (drumroll please): "Democrats offer strong leadership for America's future."

Bueller... Bueller... hellllloooo? Anybody home?

After Lakoff ran to the nearest trash can to throw up, he said he'd try to talk to somebody at the DNC about this, but it does seem that Bob Shrum and his ilk are determined to snatch defeat from the jaws of victory so we lose the White House and perhaps even Congress in 2008.

I'll leave with that. There's a morning session now from Media Matters with David Brock, Arianna Huffington and John Dean. Like Howard Dean last night, they won't disappoint. And they'll give me hope.

See? Maybe Hillary's right. It must be hard to be a pol at this weekend. People like me feel free to approach you and give you our thoughts. We can't help it. We're policy wonk campers and we want them to be our leaders. We don't want to just play volleyball and swim. This crowd, folks, wants to win and we're not gonna stop til we do.

  • carla (unverified)
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    FYI: I'm still with LoadedOrygun--until August 14th. :)

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    Thanks, Mary, for posting this. I was in a room full of local bloggers, many of whom I've been reading over the last year - and it was amazing to see them all in person. Kind of like being at a big family reunion with all the farflung cousins that you've heard of, but never met, and discover how much you've got in common with each other.

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    I hope someone took a digital camera!

    WE WANT .GIFs!

  • spicey (unverified)
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    Hey, that was great reading. Thanks so much - please post more if you can! Wish I could have gone!!!

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    Thanks, Mary, for posting this. I was in a room full of local bloggers, many of whom I've been reading over the last year - and it was amazing to see them all in person. Kind of like being at a big family reunion with all the farflung cousins that you've heard of, but never met, and discover how much you've got in common with each other.

    It's like blogger rapture and all of youse is in in YearlyKos heaven. The rest of us are left-behinders. Oy.

  • Michael (unverified)
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    It's like blogger rapture and all of youse is in in YearlyKos heaven. The rest of us are left-behinders. Oy.

    Does that mean we get their cars? I call Kari's.

  • Miles (unverified)
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    I don't mean to be nitpicky, but is this really policy wonk stuff? Sessions on communications, media training, blogging, and messaging sound more like political operative training than actual policy. Taking a quick look at the YearlyKos agenda confirms that at least 90% is politics, with a smattering of policy thrown in.

    I bring this up not to discount the importance of communications and messaging -- it's essential to the success of any party or ideology -- but to highlight the lack of policy work being done by progressives. For me, the key lesson of the right-wing ascendancy isn't that they figured out how to "communicate", it's that they spent 20 years and hundreds of millions of dollars building a network of think tanks and institutes that developed and honed conservative policies, policies that they then successfully communicated to the masses.

    Progressives are beginning to have success in specific areas. . .energy and environmental policy come to mind. But in areas like education and health care, we've been recycling the same ideas for too long. Our foreign policy infrastructure if practically non-existent (does progressive foreign policy even exist besides just being "anti-neocon"?). Our economic policies are all over the map and have little intellectual consistency.

    Maybe the reason the DNC message is so weak is because the substance behind that message is so weak. Perhaps you could pose these questions at some of the sessions: "What is the grassroots/netroots doing to build the kind of intellectual foundation that conservatives have benefitted from? How can we do more?"

  • mconley (unverified)
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    Miles: I hear ya. And the long-term strategic building and use of think tanks is something the Rs have done much longer and better than we have. Forgive my communications bent - there are other sessions going on and hopefully Kari will report on some of the ones he's hitting about using new tools to reach people etc.

    But just to prove the power of blogging, I'm following your advice and going to two sessions this afternoon about using think tanks and (maybe) building them. Thanks for the shift in focus. I'm a little burned out on talking about talking anyway.

    The one thing I will say about the value of effective communications is that doing it right will help us build the support and potentially someday the financial base required to have our own think tanks. Right now, blogs are kind of the germinating seed for that sort of thing, IMHO.

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    Taking a quick look at the YearlyKos agenda confirms that at least 90% is politics, with a smattering of policy thrown in.

    Doesn't that reflect the Kos perspective? National liberal blogs fall out into two camps generaly--the campaign blogs and the wonk blogs. Kos's orientation is "people-powered politics"--which isn't think-tanky stuff. You need both sides for an effective governing majority (the Bush admin is an abject lesson in what happens if you focus on politics to the exclusion of policy), but YearlyKos is about energizing the campaign types.

    It'd be cool to see a wonkosphere conference and have the focus be on the policy side. I'd go to that!

  • Miles (unverified)
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    Thanks, Mary. I saw one of those think-tank sessions on the afternoon agenda, and it's what got me thinking about the whole policy/politics issue. I'm glad you're going.

    The one thing I will say about the value of effective communications is that doing it right will help us build the support and potentially someday the financial base required to have our own think tanks.

    It's a little bit chicken and egg, though. Do you get financial support to dig deeper into an issue because you've effectively communicated your vision to the funders? Or do you get financial support to communicate to a larger group because the funders are impressed with how deeply you've already dug? In truth, it's a little of both. I just worry that progressives spend too much time on "messaging" without spending enough time defining the message.

    Have fun.

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    Wait.. isn't that the gathering of Falafel haters?

    ;-)

  • East Bank Thom (unverified)
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    "It's like blogger rapture and all of youse is in in YearlyKos heaven. The rest of us are left-behinders. Oy."

    Jeff, I'm getting regular e-pop-ins from my blogging partner as I'm sure you are...I feel your envy.

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    Are you kidding? That deadbeat only emails when he wants me to post something. ;-)

  • Thomas Ware (unverified)
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    See beyond the windshield, fergoodnesssakes. Khaos is Anarchy. While I may like the concept of Rational Anarchy... most of us Working Progressives can't afford to just up and fly off to a foreign country to hob-nob with the media elite.

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    Also nit-picky, Mary, but while there is a lot to complain about with Bush, this is inaccurate: It was beautiful and moving. It made you forget Bush actually wants them all ejected.

    Many GOP fall into that camp--as do many urban Democrats--but Bush has been pretty "progressive" (MUST STOP TYPING ...) on immigration policy.

    I'm glad to hear they are actually doing some political training and not just trumpeting all things Kos (sorry, I'm sort of a Kos skeptic)

  • DJ (unverified)
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    Mary posts: "They showed an embarassingly good 2 min video the Bush camp produced in 2004 that went to middle-class Hispanic families in AZ, NM, TX and FL. It was beautiful and moving. It made you forget Bush actually wants them all ejected."

    Incredible. Bush was joined at the hip with Ted Kennedy to grant virtual amnesty to illegal aliens - and liberals can't see that?

    Bush's sister-in-law is Hispanic. Alberto Gonzales believes he may be the product of illegal alien grandparents. Both put politics and personal bias ahead of national interest to support virtual amnesty for illegals. The hypocrisy of liberalism is laid bare when Bush and Gonzales detractors are so blinded by hate that they don't even recognize when the subjects of their hatred have taken their own liberal camp's position. The hypocrisy of liberalism is further laid bare when the hypocrisy of the other party must be overlooked because it touches too close to home.

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    That deadbeat only emails when he wants me to post something.

    Smooches back at ya!

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    Posted by: DJ | Aug 3, 2007 5:14:36 PM

    Bwahahaahahaaaa

    That's hysterically funny. Oh wait.. you were serious.

  • DJ (unverified)
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    lestatdelc - yes, I was serious. For example, take a look at at DailyKos today and you'll see one poster proudly dispalying the following quote by E.J. Dione of the Washington Post: "The key litmus tests for Kos and his many allies in the blogosphere involve not long lists of issues developed by the American Civil Liberties Union or the AFL-CIO, but loyalty in standing up against Bush and doing what's necessary to build a Democratic majority."

    Get it? Liberal sales pitch = "Bush is the enemy." Now, how is it that your enemy could possibly have a bleeding heart for those poor illegal aliens, just like you do? He's evil after all, isn't he? Not my question, of course, but Mary's.

  • East Bank Thom (unverified)
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    Plunging headlong into the Internet era, Democratic presidential candidates on Saturday fought for the support of powerful and polarizing liberal bloggers by promising universal health care, aggressive government spending and dramatic change from the Bush era.

    <h2>No, this tidbit isn't from Faux News, is the start of an AP "story" over at CNN.</h2>

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