Netroots Nation Rising
Kari Chisholm
I just spent four long days (and late nights) at the YearlyKos Convention. Rather than recapping the details, I thought I'd reflect a bit on the big picture of what's happening to our democracy.
In 2000, after his stunning win in New Hampshire, John McCain raised over $1 million in just 24 hours through his website. In 2003, Howard Dean raised $58 million and found 60,000 supporters online. And in 2007, Barack Obama has 258,000 supporters and John Edwards has 100,000 supporters - and the money totals are hitting astronomical levels.
At YKos, Joe Trippi was asked if those huge numbers meant that the netroots had finally arrived. His answer? No. But just wait: There will come a moment sometime during the 2008 presidential cycle - either during the primaries, or more likely, in the general election - when a million Americans get so angry (or inspired) that they go online and make a donation. And a million donations, averaging just $35, will alter the course of history.
But it's not just about money. Money is a useful metric, but it's more about influence. We are creating an alternative media for communicating to the public, and we've only just begun to scratch the surface.
Many Americans have clearly lost patience with the celebrity-obsessed, product-placement-driven coverage of the television media. And print media isn't much better. Valuing even-handedness over truth-telling, the American media spends more time on "he said, she said" than explaining what's really happening in our world. (Best example: global warming.) Valuing immediacy over context, the American media tells us what happened yesterday, but doesn't give us the big picture. (Best example: crime reporting.)
If we're building an alternative media, who is the New York Times? Who sets the pace that others chase? That's the wrong question, and a flawed analogy. So many non-bloggers - media and politicians alike - look to Markos Moulitsas and think that he's leading a top-down movement from his perch at DailyKos.com.
They couldn't be more wrong.
Sure, Markos has plenty of readers, but I just spent four days at a conference bearing his name -- and he was almost never mentioned. The phrase "Markos wrote..." was almost non-existent. (Certainly much less than "The NY Times reported..." would be at a gathering of conventional journalists.) Markos didn't appear at a single panel, introduce a single speaker, or make any public comments until the very last night.
As Markos noted in his comments on Saturday night:
I’m given a great deal of credit for our movement’s success. But let’s be brutally honest – what I’ve done is... build a website.Let me say that again – my chief accomplishment the past five years has been building a website.
I simply provided a safe haven for progressives to meet ...and then a beautiful thing happened. Without my planning or prodding, you started organizing. You started talking to each other and deciding, on your own, to take charge of your politics.
You began a conversation about the direction of our country. Scorned and ridiculed (when not downright ignored) you continued to speak to each other.
Today, your views – once framed by the powers that be as naive and out of touch – are now shared by a majority of Americans.
(And by the way, I strongly recommend investing a few minutes in watching and/or reading his keynote address here.)
As Mary Conley mentioned, next year the conference will drop the reference to Markos - and be known as the Netroots Nation Convention. A much more appropriate name, since that's what we're building here.
A nation of people that care passionately about making America a better place. A place where we communicate online, mobilize offline, walk the precincts, blog our opinions, tell our friends, and - once in a while - ship a small donation to a candidate or cause.
Make no mistake: this is a movement that's changing American history.
At the YearlyKos presidential forum, the candidates (all but Joe Biden were there) were asked if they'd hire a White House blogger. All seven said yes. (And hundreds in the crowd leaped up to volunteer for the job.) John Edwards spoke up and said, "I will hire an official White House blogger and her name will be Elizabeth Edwards." Mike Gravel argued that the president himself ought to be the official White House blogger -- and all the other candidates wisely nodded their heads.
Just imagine, for a moment, what the world will look like in 2009. After the Netroots Nation has delivered one of these great Democrats to the White House.
Ronald Reagan famously used to "go over the head" of the national media by speaking regularly to the American people. He did it several times a year and made the gatekeepers of the traditional media crazy.
Imagine for a moment what will happen when the President of the United States calls on the country, through the White House blog (and via an email list that will surely be in the 10-12 million member range) to contact members of Congress in support of some policy initiative.
The world will never be the same.
Tomorrow, I'll reflect on what this means for Oregon -- our beloved blue state that's about to become the center of the political universe and the netroots nation.
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9:46 a.m.
Aug 6, '07
Two points - First three cheers for the influence! It is terrific that the Democratic Presidential candidates deemed it absolutely necessary that they appear at the conference. Second the Netroots biggest success in media is the check on the main stream media. The MSM can no longer put out bullshit and get away with it. Too bad the Republicans have forgot all about checks and balances in government.
10:15 a.m.
Aug 6, '07
With all due respect to Markos's modesty, he did more than build a web site. He set some ground rules for discussion, provided focus, and did some damn good writing. Then he recruited others who replicated these same attributes. I read DailyKos regularly (daily?) because of this and the real reporting that uncovers stories before the mainstream media gets around to them or fleshes out stories that the MSM does a poor job reporting.
11:55 a.m.
Aug 6, '07
A White House blogger (even if the President) would make exactly zero change or difference. Blogging (the type that is transformative) are those that facilitate the interactive aspect of the media. The fact that you Kari, and I (and everyone else) INTERACT and have dialog are what is transformative. Having a one-way alternative media outlet to issue call-to-action or issue statements and pressers is hardly something to get excited about.
Aug 6, '07
Coolness, is next year's "Netroots Nations" convention going to be held in Portland?
My other favorite spot would be Minneapolis, to upstate the Republican National Convention.
Aug 6, '07
"We are creating an alternative media for communicating to the public...."
"And a million donations, averaging just $35, will alter the course of history."
This all sounds impressive, however..... good old fashion party organizing IN THE STREETS, MALLS, and GRANGE HALLS fund raising face to face across Oregon, not only from individual progressives wandering around drinking the koolaid on Hawthorne Blvd, but ALSO from mainstream Democrats (yes even moderates), in the suburbs and small towns. GO forward! Not only courting the unions, but also the big corporations, the small businesses, and various moderate political action committees!
The million $35 dollar donations from across the country might elect a couple of senators and a congressman or two but puts us well short of what the RNC claims to have in their war chests for key Senate and House races across the country.
I'm just an old country Democrat (registered in 1963 at a run down library in American Falls Idaho) but I think the time is coming (probably in early 2008) when y'all best scoot away from your computer terminals, button up your coats, and plan on hitting the streets, of small towns as well as big cities, to do some real organizing work aimed towards what could be a huge victory in 2008. NW Portland to Baker Or....NE Portland to Lakeview Or....SE Portland to Grants Pass.
Press the flesh, register voters, spread the word to the millions who don't (and probably never will) connect up with the "alternative" media y'all brag about. Hell they barely pay any attention to the MSM.
The postings on here lately are a bit too self congratulating and over confident that blogging away in some damn coffee shop is going to carry the day. It reminds me of 1967...and my biggest disappointment in political work.....and we too were pretty damn impressed with ourselves. We went to the streets to end the war, we forced LBJ to stay out of the 68 election. We would storm the Chicago convention (yes I went) and bring the "revolution" to the people over the networks, in hindsight the stupidest thing we could have done). We drove our party's Democratic incumbant, the force behind the "New Frontier and SERIOUS civil rights legislation on to the side lines. We still worshipped the memory of the wars architect JFK however. Hmmmmmmmmmmm.
We didn't need a sitting Democratic President to win in 1968. Hell no! NO WAY could someone like Nixon win....and the stupid Repubs had no other serious candidate. We had Gene, Bobby, and even Hubert Any of them could easily beat a two time loser like Nixon.
sigh....and then the country voted. God were we naive.
Don't let 2008 be a flash back to 1968...HIT THE STREETS!
Aug 6, '07
pdxskip: I attended YearlyKos. One of the main themes in many of the sessions I went to was how to do exactly what you are encouraging: get people off of the computer and onto the streets. It's definitely a very large concern.
Aug 6, '07
That's good to hear Michael! Maybe we can get Kari to visit Burns to press the flesh and do a little low key campaigning out in front of the High Desert Saloon on Broadway!
2:59 p.m.
Aug 6, '07
I love the enthusiasm, Kari, but I think the reality is very different. I'll chalk it up to post convention enthusiasm.
let's take donations--even if millions of Americans donate via the web, this is no more a measure of "netroots" than tens of millions of Americans paying their credit cards online was a signal that the "brick" shopping of the past was destined for the ash heap. Donations will be given online because it's easy, convenient, and fast.
The bloggers won't replace the mainstream media anytime soon because no one plays the role of "mediator," aggregator, and interpreter. The major newspaper dailies will continue to play that role not because they are read by the public, but because they are read by the opinion leaders--policy makers, scholars, politicians, interest group leaders, and yes, bloggers--who then transmit this information through other avenues to the public. A radically disaggregated media universe simply cannot supplant this role.
"Netroots nation" consists of, at most, a few million connected Americans. We're far from the time when a presidential candidate will be "delivered" by the netroots. Are they important--of course they are. But this revolution will continue to be televised.
3:33 p.m.
Aug 6, '07
Paul, your analysis seems pretty limited to me. What studies have been done that demonstrate the osmotic pattern you describe--MSM to blogosphere? I look at BlueOregon's readers, and I see quite a number reading at their desks at the Oregonian. I know that major opinion writers at the WaPo and Times read blogs (they say they do and cite bloggers). How do you measure the direction of the influence? There's clear cross-fertilization. So you could ask the question: is Obama a media darling because the bloggers read about him in the mainstream press, or because the mainstream press saw the excitement in the blogosphere?
Another example of their influence is the work Josh Marshall and others did on the fired prosecutors. It's not at all clear that the story would have been pursued without the blogosphere. The ripple effects of that--further erosion of GOP credibility, news cycle after news cycle reiterating the White House's misdeeds--may all lead to enormous consequences.
Let's say we lived in an alternative universe where there weren't blogs in 2006. Would the nation's disgust at the corruption of the GOP have been as profound? Would the Dems have taken the Senate?
How certain are you of the train of causality here?
4:22 p.m.
Aug 6, '07
I'd rather talk about influence (as Jeff and Paul are), but I would like to address this one item from PDXSkip:
The million $35 dollar donations from across the country might elect a couple of senators and a congressman or two but puts us well short of what the RNC claims to have in their war chests for key Senate and House races across the country.
....Oh yeah, I'm not saying that the end-all-be-all is $35 million. Heck, Obama is already beyond that now.
I'm talking about the seismic impact of $35 million in donations in the space of a day or two or three.
4:28 p.m.
Aug 6, '07
Paul wrote... The bloggers won't replace the mainstream media anytime soon because...
I'm pretty sure that I didn't argue that bloggers will replace the media. In fact, I argue the opposite point all the time when I talk to reporters.
They call me all the time for their reporting on the blogosphere, but the subtext is always the same: They fear for their jobs.
So, I'll say it explicitly:
There will ALWAYS be a place for the mainstream media.
Bloggers aren't going to take away the jobs of basic news journalists.
If there's anyone that should be afraid of bloggers, it's the opinion magazines; who write on a 4-6 week advance timeframe, and yet don't do much original reporting either.
The mainstream media has more to fear from eBay, Craigslist, Monster.com, and Google Ads than they do from bloggers. After all, it's classifieds that provide the real money.
And none of that discussion has anything to do with my real point: That the blogosphere is growing the activist core.
Paul dismisses the Netroots Nation thusly:
"Netroots nation" consists of, at most, a few million connected Americans. We're far from the time when a presidential candidate will be "delivered" by the netroots.
Yeah, but Paul, how many people actually volunteered on campaigns in the pre-internet age? If each congressional district has 100 hard-core campaign volunteers, that's only 43,500 people! If the number is really 1000, then that's only 435,000 people. (And I think it's closer to 100 than 1000.)
A few million connected Americans who care passionately about taking this country back will be an enormous force in our democracy.
Aug 6, '07
"Netroots nation" consists of, at most, a few million connected Americans. We're far from the time when a presidential candidate will be "delivered" by the netroots.
Anything that mobilize even a fraction of the vote can most certainly deliver a campaign victory. Don't forget that 2000 was "lost" in Florida (officially) by less than a fraction.
Aug 6, '07
I fear this conversation may be moot...since we have not yet resolved the problems with computerized voting machines. (Notice how the upper echelon of power seems truly unconcerned that their very own GOP is circling the drain? Why is that?)
And if the financial gurus on wall street cannot curb their hysteria, whomever is elected in 2008 may be facing a nation in economic turmoil. (I believe that Bush's first term mantra of "homeownership for all Americans" was part of a honey-baited trap that stole from the poor to line the pockets of the very very rich...a very select few who knew when to take the money and run).
Kari I sincerely hope you are right and that we can effect some change through new and largely untapped channels. But I have lived long enough to notice that the American public has the attention span of a gnat, and unless they are hurt personally and deeply by current events and conditions, you'll have a hard time pulling them away from their sit-coms....never mind the MSM Nightly News.
9:11 p.m.
Aug 6, '07
Paul and Skip are right to be skeptical of the influence of the netroots. They rightly claim that if we rest on our accomplishments so far (which, let's be honest, have been relatively modest), our relevance will fade as quickly as it has grown (if not faster).
However, I disagree with their apparent belief that this will actually happen. To both of their points, just reading and commenting on blogs isn't enough. However, I don't see that anyone is saying it is. Speaking purely from my own experience: when I came to the blogosphere, I was a merely concerned citizen who always had a passing interest in politics, but never knew how to get involved (like most of us, I've never had anywhere near the kind of financial resources required to directly influence a candidate or an election). But the blogs got me thinking. And then they got me talking to others. And then they got me meeting with like-minded folks in an effort to "exact change" (yes, that's a shameless plug for the Bus Project, which played a vital role in this journey). Finally, it got me donating to causes and candidates around the country (in very carefully targeted, modest amounts; I'm still not wealthy) and becoming a local activist. Last year I knocked on around 500 doors for various candidates and causes. That's not a huge number, and there are many who've done far more, but if we can get a mere fraction of the millions who are involved in the netroots to commit the that kind of activism and small dollar donations, it really could change the entire way the game is played.
11:39 p.m.
Aug 6, '07
Let's clear something up right now:
The RNC doesn't fund Senate and House races in Presidential years...or at least they're not designed to. But you bring up the salient point in this election, which is that the RNC is going to HAVE to help out--because the RSCC and NRCC are getting absolutely thumped by their Democratic counterparts. It's painful--in one case I believe the CoH was 19mil to 2mil, and the GOP spent more than the Democrats raised, while themselves raising less. The traditional saving grace of the GOP's election machine--big money--is totally absent right now. The only guy not in trouble is Romney and he's doing it largely with his own money. Even the RNC, which has outraised the DNC by as much as 3 to 1 within the last six years, is now on more like a 3 to 2 pace.
Obviously money will come home at some point. But not like usual--and the amazing part is they have so many more seats to defend, particularly in the Senate. They'll be spread razor thin, while Democrats will (hopefully) lavish money on 6 to 10 races in the Senate, and another 50 to 100 or more in the House. And the Democratic Presidential nominee will be awash in money when it's all said and done.
For the first time in perhaps ever, I think the two parties are likely to go into November 2008 on an even keel financially...and that's being generous to the GOP right now.
Aug 6, '07
Time and again I hear that face to face communication is what makes the difference. I went to yKos this year and last. AfL-CIO's goal was to knock on doors. This year it's the DNC's goal, or so it was stated at their panel. Move0n.org influenced me and gave me a venue to be more politically active since 2004. I took a canvassing position with Working America and have signed up over 4000 members since I started in 2005. Web logs disseminate news and opinions from a variety of sources unlike the MSM. The netroots is a community of folks who have found a way to direct their passion for positive change. They are taking action. It is up to all of us to take action whether blogging, making donations or most vitally communicating face to face about the important issues. Oh, and get those e-mail addresses!
9:25 a.m.
Aug 7, '07